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Established 2017  ·  OR 97210
Jib Blend Mesh
About

The story behind us

Ideas worth building, brands worth keeping.

Samuel Caldwell
Founder

Jib Blend Mesh started in 2017 when Samuel Caldwell left a mid-size branding studio where he had spent four years doing good work for other people's clients. He had a spare room, a decent monitor, and a list of small businesses he thought deserved better creative than they were getting. The name came from a conversation about how good design is always two things at once: the jibble (the loose, generative, slightly chaotic part where ideas happen) and the mesh (the structure that holds them together and makes them usable). It stuck, partly because it was odd enough to remember.

The first two years were mostly identity work for local food and drink brands, a couple of hospitality clients, and one very patient tech startup that let Samuel redesign their site three times before everyone was happy. By 2019 the team had grown to include a developer and a copywriter, and the work started to get more varied. A packaging project for a small-batch hot sauce company led to a full rebrand. A website for a yoga studio turned into a six-month campaign retainer. That is still roughly how it works: one project opens a door, and if the relationship is good, we walk through it together.

How we restore

We cap active projects at six so no client… Full identity system rebuilt from a hand-drawn sketch; original founder illustration preserved and redrawn as a vector mark
Samuel still art-directs every project… Three full site redesigns over eighteen months; final version launched with a custom type pairing and a 0.9s load time
We write the copy in-house rather than… Colour palette reduced from eleven inconsistent swatches to four; tone of voice document written from scratch after founder interviews
We send a plain-English project brief before… Five-SKU hot sauce label system designed on a shared grid; all files delivered press-ready with Pantone references
We do not use stock illustrations in… Five pages of website copy rewritten in six days; brand voice document produced so the founders could write independently
Every website we build is tested on at least… Full identity for a boutique guesthouse; signage files, menu templates, and room card system included in the handover

Got a project in mind?

Tell us what you are working on and we will come back with an honest assessment and a fixed quote.

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