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  <title><![CDATA[Jibble & Mesh]]></title>
  <link>https://jibblendmesh.com/</link>
  <description><![CDATA[Jibble & Mesh is a creative agency in Portland building brand identities, websites, and campaigns for businesses that want to be remembered. Fixed quotes, small team.]]></description>
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    <title><![CDATA[Social Media Creative That Does Not Look Like Everyone Else]]></title>
    <link>https://jibblendmesh.com/notes/social-media-creative-that-does-not-look-like-everyone-else.html</link>
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    <description><![CDATA[Scroll through Instagram for five minutes and you will see the same beige palette, the same sans-serif type, the same flat-lay photography, the same motivational quote format. It is not that any of it is badly designed. It is that all of it is identically designed. Standing out on social media is less about being louder and more about being specific.]]></description>
    <pubDate>Sat, 01 Aug 2026 00:00:00 GMT</pubDate>
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    <title><![CDATA[When Is the Right Time to Rebrand Your Business]]></title>
    <link>https://jibblendmesh.com/notes/when-to-rebrand-your-business.html</link>
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    <description><![CDATA[Rebranding is one of those decisions that gets delayed for years because it never feels urgent enough. The logo is not great, but it is not broken. The website is a bit dated, but people still find you. The copy is a bit flat, but clients still sign. And then one day you are in a pitch meeting and you feel quietly embarrassed by your own slide deck. That is usually when people call us.]]></description>
    <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
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    <title><![CDATA[How to Brief a Creative Agency Without Wasting Anyone's Time]]></title>
    <link>https://jibblendmesh.com/notes/how-to-brief-a-creative-agency.html</link>
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    <description><![CDATA[A good brief is the single biggest factor in whether a creative project goes well. More than the budget, more than the timeline, more than the talent of the studio you hire. We have worked from briefs that were one paragraph and briefs that were forty pages, and neither extreme is ideal. Here is what actually works.]]></description>
    <pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate>
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    <title><![CDATA[Brand Identity vs Brand Strategy: What Is the Difference]]></title>
    <link>https://jibblendmesh.com/notes/brand-identity-vs-brand-strategy.html</link>
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    <description><![CDATA[These two terms get used interchangeably in a lot of agency proposals, which causes real confusion and, occasionally, real money wasted. Brand strategy and brand identity are related but they are not the same thing, and doing them in the wrong order is one of the most common and costly mistakes we see.]]></description>
    <pubDate>Fri, 15 May 2026 00:00:00 GMT</pubDate>
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    <title><![CDATA[Writing Website Copy That Actually Sounds Like You]]></title>
    <link>https://jibblendmesh.com/notes/writing-website-copy-that-sounds-like-you.html</link>
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    <description><![CDATA[The most common feedback we get after a copy refresh is some version of 'it sounds like us.' That sounds like a low bar. It is not. Most website copy sounds like a press release written by someone who has never met the business owner. Getting copy to sound like a real person, the specific person running this specific business, is harder than it looks and more valuable than most people expect.]]></description>
    <pubDate>Mon, 20 Apr 2026 00:00:00 GMT</pubDate>
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    <title><![CDATA[Designing for Print: What Digital-First Designers Often Miss]]></title>
    <link>https://jibblendmesh.com/notes/designing-for-print-what-digital-designers-miss.html</link>
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    <description><![CDATA[We get print files sent to us for review fairly regularly, usually by clients who have had something designed by a studio that works primarily in digital. The files look fine on screen. Then they go to the printer and something goes wrong: the colours shift, the edges are wrong, the fonts have not been embedded. Print has its own rules and they are not forgiving.]]></description>
    <pubDate>Thu, 05 Mar 2026 00:00:00 GMT</pubDate>
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